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Steve Shape -
3 years ago
Several months ago, as a birthday present for me, my wife booked and fully paid for a room for 1 night at Maritim Strandhotel Travemünde. The room was booked for this past Saturday. On Thursday my wife was sick and visited the doctor, who told her that she needed to go to the hospital to have possible surgery and issued her with an initial medical certificate for a one week absence from work. We spent Friday at the hospital consulting with a specialist doctor. After visiting the doctor on Thursday, we emailed the hotel to ask if they could please allow us to rather come to their hotel on another day of their choosing, even in low season, when my wife had recovered. After the initial email was ignored, we called and were told to send a second email which was replied to, telling us to call someone else. This person’s response was an emphatic ‘no’. They stated that if we wanted to book and fully pay for a new stay at their hotel in the future, we were welcome to do so, but they would not allow us to move the booking to any other date or to receive any money back.
I find this response in the modern age of customer service simply astounding. Legally, of course this hotel has the right to refuse to be obliging and they have chosen to exercise this right fully.
I find their attitude nevertheless incredible for the following reasons.
From a business and profit perspective: they will keep our money now for providing us nothing. That is indeed a quite profitable transaction for them. However, if they had allowed us to move the stay to another date, we would have spent easily double that at their restaurant and spa. That’s extra money the hotel will now lose out on. Additionally, there’s a good chance we would have returned in the future to the hotel if we had enjoyed our stay, probably recommended the hotel to friends and family, who also may have stayed there, and written a good review with a high rating, promoting the hotel to others. Now we will do the complete opposite of all that and all they have from us is a cash gift and this review with the lowest rating. Doesn’t seem like a very good business transaction for either party. The room we booked is surely not booked 365 days a year, so there will be many days now where that room will sit empty. The hotel had nothing to lose, only something to gain by being accommodating and allowing us to move our stay due to unforeseeable illness.
This hotel belongs (at least in theory) to the hospitality industry. Hospitality is defined as ‘the friendly and generous reception and entertainment of guests, visitors, or strangers’. Ha, ha, ha, snort, ha. Funny joke.