1 M M - 2 years ago
I am coming back from the shop, had to return the belts I had bought for my boyfriend. Following is my unpleasant experience with this tall guy with light eye colors, who seemed to be the shop manager:
Me: "Sie sind nicht gefallen" (trying to say we didn't like them)
he looks up at me with a condescending gaze and tone and corrects me: "sie haben uns nicht gefallen"
Feeling very embarrassed, I tell him that German is not my mother tongue and I am taking German classes to improve it. He leaves the counter with no words but with a smirk!
I didn't have the courage to tell him I am not here to have my German mistakes corrected and I am only there to return my purchased items.
And I don't understand why I even had to feel embarrassed for my not perfect German, although I speak already 4 languages!
So here is a very simple business tip for the Mr. "Besserwisser":
You are working in such a competitive industry! Nowadays it's so easy to find nice and cheap clothes everywhere, with all those crazy sales' offers going on online left and right, the customers barely even need to step into a shop anymore to make purchases. So your products are not what brings your customers to your shop, it is the customer experience IN THE SHOP which makes them wanna make the effort to step back into your shop and experience a pleasant moment again. If your customer experiences something negative, especially something so unfair for which they had no influence on, in my case my third language skills, not only they are going to associate that negative feeling with your shop but also eventually to the brand "Jack u0026 Jones". There is no way such customer experience bring you customer loyalty in anyway...
DO I wanna go back to this shop again? No
Would I have a smile on my face next time I see "Jack u0026 Jones"? Probably not
Will I share my experience with my other international friends? Yep
I leave the rest of this analysis for Mr. "Besserwisser" ...