1 PHIL'S WORLD TRAVEL - 3 years ago
Caught in the Act!
We all know that there are Black Sheep in some industries! But we have also learned that costumers are every businessman's most valuable asset, haven't we?
Well, when I was a little boy me and all my friends dreamed of and loved Milka chocolate, it was simply the best. A brand-name product made by honest, down-to-earth people with clean hands. One could even smell and feel that the source of our favored treat was filled with dignity and respect for the buyers and their loyalty.
Everybody knew that each bar had 100 grams (3.527 oz) and sometimes there was a promotion of "supersized Milka bars" which was clearly highlighted in prominent lettering.
Today we found Milka chocolate in a "sale" with a strikingly decreased weight of not more than 85 grams (2.998 oz). No indication of the REDUCED packaging size made so people would buy their preferred candy in good faith. And miss 15% of the expected equivalent!
So what has changed that some short-sighted managers are blocking the way to sustained success for their entire workforce?
Is it naked greed? Is it ignorance? Or do they simply believe they can underestimate buyers' sense of proportion! And trust their customers will oversee what happened?
Is the manufacturer really in sore need of another profit boost?
We believe that buyers never sympathize with tricky corporate policies. They expect transparency in business with great justice.
Regaining disappointed clients will always cost a whole lot more than a creeping markup: Please save the faith that your buyers have developed towards your brand(s) in decades with a plus of honesty and transparency.
